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Using Inks to Differentiate Packaging – and Entertain Consumers

Special effects on pack create shelf appeal and help brands, products and packaging stand out from the crowd.

By: Viktorija Gnatoka

Global Packaging Analyst, Mintel

Specialty inks and other special-effects package decoration technologies represent a large variety of techniques that can be used to enhance and differentiate packaging. However, the reasons for use of these inks go beyond beauty. Special effects on pack create shelf appeal and help brands, products and packaging stand out from the crowd. They also can be interactive and engage consumers on a different level by bringing unique elements of functionality in a beautifully designed pack.   Even th...

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